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Retailers selling sexualised products aimed at children could face new restrictions under plans being considered by the government.
An inquiry to explore whether rules should prevent the marketing of items such as "Porn star" T-shirts or padded bras to children has been set up.
A code of conduct on "age appropriate" marketing and a new watchdog are among plans being considered by the review.
Children's Minister Sarah Teather said parents faced a tidal wave of pressure.
She said: "Parents often find themselves under a tidal wave of pressure, buffeted by immense pester power fr
Yet the stores will continue to sell them until someone does something like this