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At a deep esoteric, spiritual level, there are 12 types of energies that pass through the 10 aspects of God-Mind. The totality of the 12 energies equals a 13th energy. This is considered the most powerful knowledge. Because everything was created by the principals of sacred geometry (look it up) these are patterns and wheels that repeat over and over again because it is a holographic process. There are 13 lunar months and 13 actual zodiac. In fact the ratio that man and nature operate on naturally is 13:20, which can be seen in everything from our bodies (we have 13 major joints, 20 digits) to the stars. The Mayan calendar is based on a 13:20 ratio. However, in Roman times when the calendar was changed to the 12:60 ratio (think 12 months, 60 minutes/seconds) that had very real effects on the level and nature of control on a subtle energetic level.
I guess I just don't see why this symbolism would be important. If I was leader of the NWO, (being a mason, that is entirely possible) and I wanted to let people know how much power I had I might make some billboards explaining to the people that their pitiful existence is a hindrance to my goals and they will be exterminated in a short time. Why use the sneaky approach that only a select few will see and even fewer will understand. That's like spending months and millions to make a few hundred. bad investment.