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Spanish politicians have been criticising an election video in which a woman simulates an orgasm as she casts her vote.
In the video, the young woman gets increasingly excited as she votes for the Socialist Party in this month's regional elections in Catalonia.
It concludes with the phrase, "Voting is a pleasure", after she puts her voting slip in the ballot box, reports the BBC.
The clip has been posted on YouTube where it has notched up more than a million hits.
The leader of the conservative opposition Popular Party of Catalonia, Alicia Sanchez-Camacho, said the video was an "attack on the dignity of women".
The Socialist equality minister, Bibiana Aido, said of the video: "If it was true, electoral participation would go up greatly, but I think we are dealing with a misleading advert."
A spokesman for the conservative CiU party, Josep Antoni Duran Lleida, said that the "crude" video would damage participation.
The leader of the Green coalition in Catalonia, Joan Herrera, said it would be "very difficult to reach orgasm voting for any of the candidates, myself included".
Jose Montilla, leader of the Socialist Party of Catalonia, appeared surprised to learn that it was a video by the youth wing of his own party.
But he said: "If it encourages people to vote, it's a good thing."