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A grand experiment
At the start, McGroarty had little clue what she was getting herself into. Nobody did, really.
This has been a grand experiment even for museum staffers who hatched the plan. They were looking for a new way to market the venerable Chicago institution, and maybe — just maybe — to shed an image that even the museum's CEO acknowledges had gotten a little stodgy.
One of the world's largest science museums, with nearly 14 acres of exhibits, the Museum of Science and Industry is probably best known as home to the Apollo 8 command module, the U-boat submarine, various planes and a train, and a coal mine that has been a permanent exhibit since the museum first opened in 1933.
"People often tell me how they visited the museum when they were children," says David Mosena, the museum's president and CEO. "I always ask them, 'So when was the last time you visited?'"
Too often, he wasn't getting the answer he wanted. Too few had heard about new exhibits, from the Smart Home to "Science Storms," which features a towering simulated tornado. He and his staff wanted to be edgier to attract a younger audience. They wanted to take a chance.
So this summer, they offered the public a chance to take up residence amid the exhibits, and a $10,000 prize.
Originally posted by TokiTheDestroyer
reply to post by mblahnikluver
Sounds to me like a much better contest than that 'Hold your wee for a wii' debacle.
Originally posted by anon72
I would love to do that/this.
There is a big WWI&II musuem near my place. Maybe I could retire and work there. May as well get paid.
The problem is I would be moving all the stuff around to do re-inactments etc. )