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The far-right British National Party is reportedly facing financial ruin after agreeing to pay up to £170,000 in compensation after infringing Marmite’s copyright.
Unilever launched Hight Court proceedings after the BNP launched an election broadcast that ripped off the Marmite brand’s ‘Love it or hate it’ strapline.
The TV stunt featured party leader Nick Griffin next to a huge jar of Marmite with a strap line reading “Love Britain Vote BNP”. Griffin defended the election broadcast by saying it was meant as a humorous response to a Marmite campaign that allegedly mocked the BNP. The far-right party claims Marmite’s online and TV ads, featuring a ‘Love Party’ and an opposing ‘Hate Party’, overtly based the leader of the Hate Party on Griffin.