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'Freakonomics' authors test theory with new movie
How much would you pay to see a new movie?
We make that decision all the time. Pay $10 to see it at the theater? Pay $5 to see it on-demand? Pay $1 a night when the DVD comes to Redbox?
Now that question will be put to a real-life test for next week’s advance screenings of “Freakonomics: the Movie,” based on the best-selling 2005 book.
The “sneak preview” screenings in 10 cities Wednesday will be offered on a pay-what-you-want basis, with tickets being offered at 40 different price points, from a penny all the way up to
Originally posted by Maxmars
reply to post by Snarf
If it were really a matter of 'value' or 'entertainment.... I would rather pay on the way out!
What I mean to say is, I would rather pay for the service or product KNOWING it wasn't a rip-off.... rather than pay 'rolling the dice' as to whether or not it was worth my time and money.
Originally posted by bismarcksea
I think going and watching a movie in a theatre is worth 5 bucks per person.....and not much more.
The theatres don't make ZILTCH from the ticket sales, they only profit from the snaks.
When a film hits the theaters the movie studio behind the film often gain something along the lines of a 90/10 split of the ticket takings. As with the above example a $10 ticket equates to a dollar per person for the theater. When the film is in its final week of showing, which is when the theaters are largely empty, the split will have been reversed in the theaters favor. A staggered percentage share happens during the middle weeks. Each film is hammered out under a different deal, often only signed just days before release.