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As no big studio picked up the film for theatrical and home distribution, Double Edge Films pitched the movie directly to independent cinemas and also saw to the DVD, Blu-ray and online distribution themselves. DVD and Blu-ray copies of the movie are sold directly via the company's website starting from October 30, 2009 and are sold at retail stores starting November 10, 2009, as well as downloads at Video on demand stores. According to TorrentFreak, a file sharing news site, Ink was downloaded via BitTorrent 400,000 times in a single week and exposed the film to a large audience, leading to higher DVD and Blu-ray sales in return. Jamin and Kiowa Winans wrote in their newsletter that they had "embraced the piracy" and are "happy Ink is getting unprecedented exposure." Around Christmas 2009 the film was also released on Hulu for free viewing.