I know some members are disliking the new Recent Posts Page
, and the rather significant
change from small-font color-coded thread titles to large-font light-colored titles, but the early data from more than 48 hours of analytics is
showing that it's working.
Our Google Analytics (which doesn't track IP's or members-v-guests) is showing an overall marked improvement on the performance of the page:
There's a significant increase in clicks on thread links (URLs with "/forum/thread..."), by 48.2% -- that's rather significant.
There's also a significant decrease
in page abandonment (users who view the page, and click nothing). While the page was previously quite good
(32% abandonment on average), the statistic is now 11% -- meaning that of all the people who see the page, 89% click on something as opposed to
The percentage of people who visit the page is also up slightly, possibly indicating the page is easier to find.
- clicks from the site home
increased 9% when compared to the previous 30 days
- clicks from the board home
increased 12% when compared to the previous 30 days
- clicks from thread pages increased 7% when compared to the previous 30 days
There is also a marked drop in clicks to forum topic list pages -- down by 34% -- which likely indicates the new page is less confusing to people, and
many more are clicking on topics instead of forum names.
For certain, there might be some slight skew in the data because the page and menu is new, so we're constantly tracking the results on a daily
Nothing in this redesign project was arbitrary or based on personal preferences, and a deep review of our site utilization was undertaken before any
design decisions were made. Also, many of the design and structural decisions were based on research in human/computer interaction with an eye toward
helping users notice content.
If the data was different and show decreased utilization and clicks, trust me, the old page would be back in a flash!