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Bangalore, India (June 14, 2004) — Marvel Comics & Gotham Entertainment Group – Indian publishing licensee of Marvel Comics and the leading publisher of international comic magazines in South Asia – announces the launch of Spider-Man India.
Spider-Man India interweaves the local customs, culture and mystery of modern India, with an eye to making Spider-Man’s mythology more relevant to this particular audience. Readers of this series will not see the familiar Peter Parker of Queens under the classic Spider-Man mask, but rather a new hero – a young, Indian boy named Pavitr Prabhakar. As Spider-Man, Pavitr leaps around rickshaws and scooters in Indian streets, while swinging from monuments such as the Gateway of India and the Taj Mahal.
Mumbai’s (Bombay’s) first web-swinging superhero will be joined by a reinterpretation of the classic Spider-Man villain, the Green Goblin -- reinvented as a Rakshasa, an Indian mythological demon.
“We feel this is one of the most exciting and unique projects in comic history,” said Gotham Entertainment Group CEO Sharad Devarajan. “Unlike traditional translations of American comics, Spider-Man India will become the first-ever ‘transcreation,’ where we reinvent the origin of a Western property like Spider-Man so that he is an Indian boy in Mumbai and dealing with local problems and challenges.”