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Dems retreat on health care cost pitch
Key White House allies are dramatically shifting their attempts to defend health care legislation, abandoning claims that it will reduce costs and the deficit and instead stressing a promise to "improve it."
The messaging shift was circulated this afternoon on a conference call and PowerPoint presentation organized by FamiliesUSA — one of the central groups in the push for the initial legislation.
The presentation also concedes that the fiscal and economic arguments that were the White House's first and most aggressive sales pitch have essentially failed.
The presentation's final page of "Don'ts" counsels against claiming "the law will reduce costs and [the] deficit."
The presentation advises, instead, sales pitches that play on personal narratives and promises to change the legislation.