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Where to look
The Perseid meteor shower takes place in the region of the sky around the constellation Perseus, hence the name. It's primarily visible to those in the Northern hemisphere after midnight. Once you find Perseus, that's not the only place you should be looking. That's just the center of the shower, or the "radiant," the point from which the streaks will appear to radiate.
The easiest way to spot the radiant with the unaided eye is to look for the familiar constellation of Cassiopeia. She's the bright letter W in the Northern sky. The Perseids meteors radiate from a point directly below and slightly to the left.
Both Cassiopeia and Perseus rise in the Northwest just before midnight, and move towards the Northeast until dawn.
Here's a photo of what to look for.
If you're familiar with the quadrant system used by most star charts and navigation systems, Perseus is in NQ1.
If you have more sophisticated equipment, dial in these coordinates:
•Right Ascension: 03h