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•followers of an exclusive system of religious beliefs and practices
•fad: an interest followed with exaggerated zeal; "he always follows the latest fads"; "it was all the rage that season"
•followers of an unorthodox, extremist, or false religion or sect who often live outside of conventional society under the direction of a charismatic leader
•a religion or sect that is generally considered to be unorthodox, extremist, or false; "it was a satanic cult"
How mind control works
1.People are put in physical or emotionally distressing situations;
2.Their problems are reduced to one simple explanation, which is repeatedly emphasized;
3.They receive unconditional love, acceptance, and attention from a charismatic leader or group;
4.They get a new identity based on the group;
5.They are subject to entrapment (isolation from friends, relatives and the mainstream culture) and their access to information is severely controlled