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THE conscious and intelligent manipulation of the
organized habits and opinions of the masses is an
important element in democratic society. Those who
manipulate this unseen mechanism of society consti-
tute an invisible government which is the true ruling
power of our country.
But the American voters soon found that
without organization and direction their individual
votes, cast, perhaps, for dozens or hundreds of can-
didates, would produce nothing but confusion. In-
visible government, in the shape of rudimentary
political parties, arose almost overnight. Ever since
then we have agreed, for the sake of simplicity and
practicality, that party machines should narrow down
the field of choice to two candidates
In theory, everybody buys the best and cheapest
commodities offered him on the market. In practice,
if every one went around pricing, and chemically
testing before purchasing, the dozens of soaps or
fabrics or brands of bread which are for sale, eco-
nomic life would become hopelessly jammed. To
avoid such confusion, society consents to have its
choice narrowed to ideas and objects brought to its
attention through propaganda of all kinds.