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In a remote corner of the Peruvian Andes, men in paint-daubed boilersuits diligently coat a mountain summit with whitewash in an experimental bid to recuperate the country's melting glaciers.
It's a bizarre sight at 4,756 metres (15,600 feet) above sea level.
The man behind the idea is not a glaciologist but an inventor, Eduardo Gold. His non-governmental organisation Glaciares de Peru was one of 26 winners of the World Bank's "100 Ideas to Save the Planet" competition in November 2009.
Gold has already begun work while he waits for the 200,000-dollar prize money to fund his pilot project. His plan is to paint a total area of 70 hectares (173 acres) on three peaks in the Andean region of Ayacucho in southern Peru.