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In the traffic congested city streets, an advertiser was busy handing out flyers for the newly constructed condos. “Beautiful homes, starting at 29,800 yuan per square meters”, one flyer ended up in the hands of a cab driver who was waiting in traffic. He looked at the flyer and thought “It takes 125 years in order to buy this home”. That made his nose bleed.
A young man got into the cab and picked up the flyer on his way to work. Up in the elevator, punched his time card at exactly 9 am, he rushed into his cubical to start his day of work. Then he read the flyer and thought “It takes 87 years to buy this home.” Foaming at the mouth, he threw the ad into the trashcan.
A cleaning worker lady at this company picked up the trashcan and also saw the ad. “It takes 255 years to buy this home”, she broke into tears.
A rich boss got the flyer, accompanied by his mistress, he went to the real estate office in his Mercedes Benz. Looking at the miniature model of the residential community, he thought “It takes 5 days to buy this home”. But he soon was distracted by the beautiful real estate agent and started drooling over her. Woken by the fist of the unhappy mistress next to him, “I will take 5 of them” he said. The mistress seemed to be still unhappy and gave him a good nudge on the shoulder, “oh no, I will take 6” he reacted quickly. Now she was happy and thought, “It takes 1 nudge to buy this home”.
While the homes are still being constructed, a construction migrant worker of the homes picked up the ad. Looking at it, he thought,“It takes 514 years to buy this home”, blood dripped down under his helmet. Buried in this thought while working on the high rise, he slipped and felt from the building…
The music video mocks the sky-high real estate prices in China. A home that costs 29,800 yuan per square meters triggered different reactions with people of different social classes in China. What (or how long) does it take to buy a home?