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Two women have been arrested by Johannesburg police for their alleged role in sending a group of over 30 women in orange minidresses to advertise on behalf of the brewer.
[Photos: More of the controversial women in orange]
From the AP:
The women are being prosecuted under the Contravention of Merchandise Marks Act which covers ambush marketing, when a company benefits from an event without paying for advertising.
South African police arrested the women at their hotel in the Johannesburg district of Roodepoort on Wednesday.
“We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns,” police said in a statement.
The women appeared at Johannesburg Magistrates Court and were released on bail of 10,000 rand ($1300) each, with their next court appearance set for Monday.
FIFA claims it didn't press charges against the two women who are accused of organizing the stunt, but with all that's keeping South African police busy at the moment, it seems odd that it would pursue such an innocuous case without a bit of encouragement. And that kind of encouragement seems well within FIFA's iron-fisted protection of its official sponsors — sponsors like Budweiser, which paid millions to be the official beer of the World Cup.