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BP is being accused of trying to manipulate the search results on sites like Google and Yahoo, as it attempts to salvage its battered image following the oil slick in the Gulf of Mexico.
The company is purchasing terms such as “oil spill”, “Deepwater Horizon” and “Gulf of Mexico”, so that when a user types these words into the search engines, the results prominently feature a “sponsored link” to BP’s official page on its response to the spill.
Critics have described BP’s move as unethical. Maureen Mackey, a writer on the Fiscal Times, an online news site, said: “W
Originally posted by Jessicamsa
Someone beat me to it. I do not understand why it did not show up when I did a search though.
Sorry about that.