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To much media fanfare, Facebook CEO Mark Zuckerberg removed his signature hoodie at D8 conference Wednesday, revealing a strange Illuminati-like diagram printed on the blue silk lining. Interviewer Kara Swisher took one look at the bizarre garment and remarked, "What are you in, some kind of cult?"
The notion of some sort of secret seal struck a chord with the D8 audience -- and raises larger questions: The image is impossible to find on any open Facebook marketing materials, or online at all. When contacted by SF Weekly, the official channels at Facebook held that they had no details on the insignia, despite the fact that they could have just written it off on an over-enthusiastic design team.