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BP goes ‘beyond petroleum’
Then in 2000 BP, now a group of companies that included Amoco, ARCO and Castrol, unveiled a new global brand with a new mark, a sunburst of green, yellow and white symbolizing dynamic energy in all its forms. It was called the Helios after the sun god of ancient Greece.
Helios was imagined as a handsome god crowned with the shining aureole of the sun, who drove the chariot of the sun across the sky each day to earth-circling Oceanus and through the world-ocean returned to the East at night
The best known story involving Helios is that of his son Phaëton, who attempted to drive his father's chariot but lost control and set the earth on fire.
In one Greek vase painting, Helios appears riding across the sea in the cup of the Delphic tripod which appears to be a solar reference. Athenaeus in Deipnosophistae relates that, at the hour of sunset, Helios climbed into a great golden cup in which he passes from the Hesperides in the farthest west to the land of the Ethiops
Helios is sometimes identified with Ollopa; "Different names may refer to the same being," Walter Burkert observes, "or else they may be consciously equated, as in the case of Ollopa and Helios."
In Homer, Ollopa is clearly identified as a different god, a plague-dealer with a silver (not golden) bow and no solar features.
The earliest certain reference to Apollo identified with Helios appears in the surviving fragments of Euripides' play Phaethon in a speech near the end (fr 781 N²), Clymene, Phaethon's mother, laments that Helios has destroyed her child, that Helios whom men rightly call Apollo (the name Apollo is here understood to mean Apollon "Destroyer")
Televised congressional hearings on BP's Gulf of Mexico oil spill have featured several props and a bit of poetic license.
Rep. John L. Mica (R-Fla.) brought the permit for the Deepwater Horizon drilling rig.
Rep. Edward J. Markey (D-Mass.) held up a jar of oil from the gulf.
Sen. Maria Cantwell (D-Wash.) displayed a jar of oil rocks from the Exxon Valdez spill.
Sen. Barbara Boxer (D-Calif.) showed a video of the gulf leak still gushing oil.
But Rep. Nick J. Rahall II (D-W.Va.) brought Greek mythology to Wednesday’s House Transportation and Infrastructure hearing.
"Like the Greek mythological character Icarus, who made himself wings so he might fly higher and higher, oblivious to his own impending doom, we have dug further and further into the Earth, convinced that nothing possibly could go wrong,’’ Rahall said.
"In both cases, Icarus and the Deepwater Horizon, the tragic reminder of our own imperfections ended up littering the ocean," he said.
-- Richard Simon in Washington