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McDonald's launches TV ad campaign targeting gay men

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posted on Jun, 1 2010 @ 07:49 PM
reply to post by yigsstarhouse

you could be absolutely right, although its a pretty big planet im sure with a little effort we could all fit comfortably

and of course, friend

i value all your opinions on ats, specially the opposing ones. it would be counter productive to make an enemy while exchanging information and ideas

posted on Jun, 1 2010 @ 07:57 PM
I dont really see the point in Mcd's advertising directly to anything but a broad scope such as... elderly, or younger generation etc. For instance, all people are young at one point and eventually they are old. Why not simply target young and old. Even gay people are young and old.

Anyone seen this?

Mcdonalds website specifically for African Americans.

posted on Jun, 1 2010 @ 08:00 PM

The 2 are completely uncomparable.

they are completely comparable, as both parties think what they are doing is a natural impulse and okay.

The fact that he tried to hide it from his father is the first clue that 'hey, this isn't normal' and then the "Come as you are part" was to people in or out of the closet, married living a secret gay life, whatever, come buy our food!

That was the commercial, GET YOUR MIND OUT OF THE GUTTERS PEOPLE!!

based on your own analogy, it lumps "hey this isnt normal" in with everybody else.

thus, making it normal.

posted on Jun, 1 2010 @ 09:01 PM

Originally posted by LurkerMan

they are completely comparable, as both parties think what they are doing is a natural impulse and okay.

You just aren't putting two and two together on your own so i'll do it for you, your comparing someone who commits a crime which means they have done something illegal, and yes most of the time people do no it isn't ok to do something illegal, to someone who is just being gay loving who they want to love, you may think it's unnatural, that it isn't right, but thats your opinion and nothing more, they aren't committing a crime, if you can't see the difference then it's because your refusing to.

based on your own analogy, it lumps "hey this isnt normal" in with everybody else.

This part of my post had a simple message that obviously went way over your head.

"Come as you are" was to people in or out of the closet, married living a secret gay life, whatever, come buy our food!

Now let me explain this again, i'll try to be more simple with my wording, a sensitive issue that McDonalds decided to play on with the 'gays' is the coming out or staying in the closet issue, when they say that they mean that to every gay guy out there, whether you be closeted and living a secret life, whether you be a teen just become attracted to guys, they don't care who you are and aren't there to judge, it isn't everyone else fault that all people are getting is SEX SEX SEX out of the message.

[edit on 6/1/2010 by Uniceft17]

[edit on 6/1/2010 by Uniceft17]

posted on Jun, 1 2010 @ 09:57 PM
I understand the points made about the lack of a necessity of such ads but at the same time do any of you remember the recent case of "Zikerria Bellamy vs McDonalds"?

She was the transgendered teenage woman who applied to a local McDonalds only to receive an actual (can you believe the audacity) voice message from the manager stating the following:

"You will not get hired. We do not hire (expletive). You lied to me. You told me you were a woman!"

Evidence! Hellllooooo??

Manager Fired After Transgender Discrimination Claim

ORLANDO, Fla. -- An Orlando McDonald's has fired a manager after he was accused of refusing to hire a teen because she was transgendered.

The McDonald's on International Drive and Sand Lake Road issued a statement Monday evening saying, "Sand Lake Road McDonald’s has a strict policy prohibiting any form of discrimination or harassment in hiring, termination, or any other aspect of employment in the organization. The restaurant requires all employees to comply with local, state and federal employment laws."

The restaurant said it investigated Zikerria Bellamy's claim that the manager called her and left her a hateful voicemail.

Let's face it, discrimination is far from a thing of the past.

These things happen and although they aren't always as blatant as in this case, apparently some people STILL need a reminder that they cannot refuse to hire someone based on sexual orientation or gender. Perhaps there have been a number of similar complaints being made and this campaign is the result of an effort to change the problem.

This could also be a part of a deal made with the teen in question after some sort of settlement arrangement because I am sure McDonalds wanted to bury this one fast.

Michael Silverman, the executive director and an attorney for the agency, flew from New York to Orlando and filed a discrimination complaint with the Florida Commission on Human Relations.

"We're asking them to take the complaint and make sure that McDonald's takes appropriate steps to make sure that this doesn't happen again," Silverman said.

*From the linked article

I can even see them agreeing to do this sort of advertising campaign in the deal, but not in the States of course.

I bet that transgendered teen can buy her a McDonalds now.

- Lee

posted on Jun, 1 2010 @ 10:01 PM
Now we know what a "Happy Meal" was really all about!

By the way, where is Andy1033 on this topic?

posted on Jun, 1 2010 @ 10:34 PM
Gay people aren't going to give a flying crap about this ad. I highly doubt this will affect anyone's eating habits

posted on Jun, 1 2010 @ 10:59 PM
post removed for serious violation of ATS Terms & Conditions

posted on Jun, 2 2010 @ 01:37 AM
reply to post by weedwhacker

Seems you're only now waking up to the fact that marketing has been aimed at the Gay market, for quite a long time already, and in many, many different sectors of the economy?
Tell ya what, Silo...don't patronize the place! And, while doing that, you might want to chill out a bit.

Just now waking up to the fact? LOL I don't live in the States - or the UK. I don't watch Americanized television or commercials... So you all can keep that nightmare to yourselves.

Anyway, Just so ya know I added some notes to my original post. I hope it explains a bit more my point. It has nothing to do with people being gay. I'm not a homophobe - I'm a 'I-could-give-a-rats-ass-aphobe'! Gay people want to be 'out' - who cares. It shouldn't matter if they're out or not.

Like I re-posted in my OP. I don't care who's bed my friends, neighbors, government officials are in - or not - and it shouldn't' matter to anyone else either. Some things are personal and should stay that way, not always be offered up for public fodder.

Bunch a weirdos always looking in between other peoples sheets - geesh!

As for patronizing McD's? I'll patronize them all I want - I just wont eat there, lol.


posted on Jun, 2 2010 @ 01:45 AM
reply to post by weedwhacker

Thanks for all your videos posted.
I've never seen them nor doI wish to see them now, but thanks for time spent adding them to the thread.

Again - not everyone lives in the USA. You can keep your advertising and the importance you place on who is 'doing' who to yourselves - I don't want it.

Again - all this poking around to find out who is in who's bed and labeling people for their sexuality is nothing but SICK.

So, all in all we're saying the same thing - I'm just saying it nicer.


posted on Jun, 2 2010 @ 01:52 AM
reply to post by silo13

In which case if the advert had been about a boy speaking to his girlfriend on the phone, and simply ending the call at the end so he could eat his meal, you would be just as annoyed?

IF that is correct, then whilst I disagree with your viewpoint I can understand and accept it. If however the advert I descrbied would not bother you, then the issue IS that it was about a gay relationship and not a straight one.

posted on Jun, 2 2010 @ 01:57 AM

Originally posted by silo13
It has nothing to do with people being gay. I'm not a homophobe - I'm a 'I-could-give-a-rats-ass-aphobe'! Gay people want to be 'out' - who cares. It shouldn't matter if they're out or not.

If that were true - it wouldn't bother you.

But it does. It stood out and got your attention.

McD targets many demographics. I believe they've even had a commercial with someone in a wheel chair. But that didn't get your attention. It got mine because my mom was in a wheel chair.

posted on Jun, 2 2010 @ 02:01 AM
reply to post by brilab45

That was kinda of an inane statement. After all, McD's has been marketing to African American's and children and for years now. Did that make you uncomfortable?
Do you really need black culture shoved down your throat? That's what you are saying, right?

Speaking of inane, lol - No. That is absurd.

It's also assusuming I'm white which is pretty racist of you I might add, lol.

It's also assuming I'm an American. And you know what assuming does to you, right?

Anyway, Why would seeing little children at McD's make me uncomfortable other than it isn't the best meal for them?
Hint - I don't 'See' black and white, yellow or Eurasian. Nor do I 'See' a gay man, a straight man, or woman.

I 'See' people.
To 'See' anything else? Not only is it pigeonholing and assuming, but, you could miss out on a lot a great people being so judgmental.


posted on Jun, 2 2010 @ 02:09 AM
reply to post by pazcat

Disapointed Silo, for somebody that comes across as a person who cares most of the time this is a surprise, i am disapoint.

I went back and explained myself in better detail and I do regret I posted the thread late last night without explaining myself in more detail. I can see how my original post might have been misleading in it's presentation.

Hopefully you'll see, with the edit, that I do care, that is exactly the point.

For gay people to have equality? They need to be left out of the labeling loop.
For people to be judged and labeled by their sexual preference, IMO is just plane wrong.

Sorry for the misunderstanding.


posted on Jun, 2 2010 @ 02:15 AM
reply to post by Uniceft17

The fact that you jump to a sexual message about this shows where you had your mind in the first place.

LOL, nooooo, reading the headline: McDonald’s releases gay adverts put my mind 'there'...

Thanks I needed that chuckle!


posted on Jun, 2 2010 @ 02:22 AM
reply to post by Annee

If that were true - it wouldn't bother you. But it does. It stood out and got your attention.

The headline got my attention yes. As for 'bothering me'? You're insinuating it 'bothered' me because it's about homosexuals and you couldn't be more wrong.

It bothers me that MSM and people in general can't keep their noses out of others people's beds.

Is nothing sacred anymore, nothing personal? Do we have to air everything we do now for public mulling and public fodder?

Look at the Tiger Woods debacle.


Gawd. People so need to get a grip. (Not you per se, I'm speaking in general...)...


posted on Jun, 2 2010 @ 02:24 AM
The negative here isn't the attention to "homosexuals", it is the false sentiment of giving a damn about people and their concerns that is disgusting to me. It is that "sales person" agenda.

They have something they want to trade for your money, so they prey on your interests. They don't really give a crap. All they want is your money. They wanna give you that burger and take your money. The rest is just mind-games and formalities.


I just find the lack of genuine sentiment to be rather disgusting on so many levels. It is this type of pseudo-humanity that is fatally corrosive to our potential.

The potential we have to be amazing people.


Alas, it is all about the profit margin. Sharks that would probably eat you alive and pulverize you with suffocating ad campaigns and ridiculously unhealthy offers if it weren't for the red-tape out now. These kind of people only show the slightest bit of civility because it is good for business.

If it wasn't essential for profits ... they would probably treat us the same way abusive governments in the third world treat their citizens.


Profits, profits, profits.


How many of you believe that if all the red-tape was gone ... these people would still resort to such "pleasantries"? Do you think that if it was no-holds-barred, that they would behave the same way?

I'm pretty sure you know the answer to that.

And it is BECAUSE of that answer that I feel most bothered.

posted on Jun, 2 2010 @ 07:56 AM
reply to post by LurkerMan

After you compared targeting homosexuals to targeting illegal behavior, such as pedophilia, drug use, rape, etc, I realize that it's going to take much more than MY words to "enlighten" you. I'm sorry.

Originally posted by silo13
Let me use Benevolent Heretic's response as a jumping off point here:

I think it's important for people to be confronted with the fact that gay people are "out there". They are a part of our culture and society. Just like straight people, women, handicapped people, black people, children, fat people and elderly people.

Exactly! So why single them out?

They single out women, handicapped people, black people, children, fat people and elderly people to target for advertising. Gay people are another segment of our society. Being gay ISN'T all about sex, any more than being straight is all about sex.

For you to complain about this commercial is like complaining about a commercial that shows a man and a woman patronizing a store. Your response might be: "Why don't they keep their sex lives out of it? Who cares that the man is sleeping with the woman"? For you to think that being gay means they're offering up their personal life for public fodder, shows YOUR perception of gay people.

What McDonalds are doing here is taking ownership of a completely personal and human experience and exploiting it in a way that somehow equates to them being responsible for it.

That's ADVERTISING! Ads do that with EVERYONE! People who need insurance, people getting a divorce, babies learning to potty train, people who need a lawyer, men who can't get an erection, for God's sake! Talk about offering up their personal life for public fodder! THAT'S personal! Why aren't you complaining about them?

I can't wait till Cialis has an ad with two old gay guys!

posted on Jun, 2 2010 @ 08:03 AM
If you don’t like Gays then blame the straight people, they’re the ones who keep having gay babies!

Marketing is aimed at every type of person, why should this be any different?


posted on Jun, 2 2010 @ 08:15 AM
Being this is French I would not be so offended in the least. They have a more open dialogue. I am not gay but I can understand the meaning of the ad. At least it makes a point. I don't think they are targeting as much as making a statement. Very bold.

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