McDonald's launches TV ad campaign targeting gay men, page 1
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ATS Members have flagged this thread 4 times


reply posted on 1-6-2010 @ 04:09 PM by silo13
What consenting adults participate in behind closed doors is their own affair. Isn't there a way we can keep it that way?

I mean, come on! Now ya can't even go and get a burger without being force-fed someone else's lifestyle? I don't care if Ronald McDonald wants to dress up like a 'clown', go for it, but can't he keep his 'clowning around' out of the fast food joint?

EDIT TO ADD:


I posted this thread late last night and I see now I should have explained my point in a little more detail. It seems some of you are either intentionally misreading the intent of my thread, or again, I didn't explain myself well.

Let me use Benevolent Heretic's response as a jumping off point here:

I think it's important for people to be confronted with the fact that gay people are "out there". They are a part of our culture and society. Just like straight people, women, handicapped people, black people, children, fat people and elderly people.

Exactly! So why single them out? If 'they' are just like everyone else why point the finger at them? Gay people want to be 'out' - who cares. It shouldn't matter if they're out or not. It's none of our business. Bunch a weirdos always looking snooping into other people's beds - labeling people by their sexuality. Those are the pervs!

As for me? I don't care who's bed my friends, neighbors, government officials are in, or not for that matter - And IMO it shouldn't matter to anyone else either. Some things are personal and should stay that way, not always be offered up for public fodder.

Tothetenthpower and Vagabondrobb Put it perfectly and in a nutshell(s)

It contributes to the divide and conquer mentality.


What McDonalds are doing here is taking ownership of a completely personal and human experience and exploiting it in a way that somehow equates to them being responsible for it.


Thank you!

peace


Oh, and for some of you who are on the attack I've got a little hint for you - something to keep the egg off your face: Not EVERYONE lives in the USA.



[edit on 2-6-2010 by silo13]


reply posted on 1-6-2010 @ 04:15 PM by Rook1545
reply to post by silo13



Well since all advertising is a form of marketing your product to a select demographic, why not market to the gay people? There is enough items (read every item) marketed to every demographic out there, who cares if a company markets to gay people? It is their right to do so.



reply posted on 1-6-2010 @ 04:24 PM by weedwhacker
reply to post by silo13



WOW....just, wow.

Overreact, much??

Seems you're only now waking up to the fact that marketing has been aimed at the Gay market, for quite a long time already, and in many, many different sectors of the economy?

Tell ya what, Silo...don't patronize the place! And, while doing that, you might want to chill out a bit.

Besides, speaking of getting "bit" in the arse....eating at Mickey-D's will give one a HUGE target, back there, before too long anyway!!

(Just what we need...MORE overweight people....eh, won't work anyway, not on Gay men. They tend to take better care of their bodies).


reply posted on 1-6-2010 @ 04:45 PM by boaby_phet
Originally posted by silo13
What consenting adults participate in behind closed doors is their own affair.

Isn't there a way we can keep it that way?

I mean, come on! Now ya can't even go and get a burger without being force-fed someone else's lifestyle?

Ronald McDonald? You want to dress like a 'clown', go for it, but keep the 'clowning around' out of your restaurant!

This add campaign, in my opinion, is going to come back to bite McD's in the butt.

[b


yo

i get what your saying, we dont all need other peoples live choices thrown in our faces, some people clearly dont like that but some people couldnt give a rats ass what anyone else does or how its publicly spammed on society (like me lol).

to counter your comment, it could be said that ever scince tv and advertising on tv has existed, the gay communities have had nothing but OUR live choices (sexuality ect) forced down their throats....

when you think about it ... scince i can remember, alot of tv and life as we know it is based around the story of the good old man meets woman story ... how many adverts have you seen with couples in them, in the pictures, driving in their car, being romantic and ect... now compare it to adverts with gay people in them (potrayed as gay people... not litrely if the actors are gay).

its funny how if you step into someone else shoes for a second you can see a whole other side to the story ... you may not like people being gay on tv, but maybe gay people dont like seeing strait people on tv either!

live and let live!


reply posted on 1-6-2010 @ 04:51 PM by strangleholder1
Originally posted by weedwhacker
reply to
post by silo13



WOW....just, wow.

Overreact, much??

Seems you're only now waking up to the fact that marketing has been aimed at the Gay market, for quite a long time already, and in many, many different sectors of the economy?

Tell ya what, Silo...don't patronize the place! And, while doing that, you might want to chill out a bit.

Besides, speaking of getting "bit" in the arse....eating at Mickey-D's will give one a HUGE target, back there, before too long anyway!!

(Just what we need...MORE overweight people....eh, won't work anyway, not on Gay men. They tend to take better care of their bodies).



LOL! You go girlfriend! SNAP!
2nd line


reply posted on 1-6-2010 @ 04:51 PM by weedwhacker
reply to post by silo13



Oh, and I guess I should add....there are plenty more where that came from.

(Looks like y'all will have to boycott 'Pepsi' products, now, too...huh!)



Gets harder to choose, when minds are so dirty....

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

OH! And you're REALLY gonna love this one, too!!!

'Heinz'! (How was your barbeque last weekend??



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Time to just pull the covers over your eyes, I guess...(psst....life is happening all around you....):







[edit on 1 June 2010 by weedwhacker]


reply posted on 1-6-2010 @ 05:10 PM by Benevolent Heretic
reply to post by joechip



I'd venture to guess that a LARGE percentage of young gay kids are not "OUT", especially to their parents. So there is definitely a target audience here. And the ending line... "Come as you are" is very inclusive, showing acceptance to them whether they're out or not.


reply posted on 1-6-2010 @ 05:22 PM by joechip
reply to post by Benevolent Heretic



you have a good point about the ending line, "come as you are" but it did strike me as odd and ironic considering the situation portrayed.
yeah, i agree they have their target audience in young closeted teens...just seems kind of sad and exploitative of a situation that runs the negative spectrum from uncomfortable to downright dangerous.
but like i said earlier, ad agencies certainly know how to market using sex, using fear, using sexual fear...i just consider it well behind the actual curve of where most people are these days and reinforces negative patterns. i didn't care for the ads for that reason. they may well be relatively effective.

edit to clarify

[edit on 1-6-2010 by joechip]

[edit on 1-6-2010 by joechip]


reply posted on 1-6-2010 @ 05:27 PM by brilab45
Originally posted by silo13
What consenting adults participate in behind closed doors is their own affair.

Isn't there a way we can keep it that way?

I mean, come on! Now ya can't even go and get a burger without being force-fed someone else's lifestyle?

Ronald McDonald? You want to dress like a 'clown', go for it, but keep the 'clowning around' out of your restaurant!

This add campaign, in my opinion, is going to come back to bite McD's in the butt.

I wonder if this add will make it to the States?

news link

peace

[edit on 1-6-2010 by silo13]



That was kinda of an inane statement. After all, McD's has been marketing to African American's and children and for years now. Did that make you uncomfortable?

Do you really need black culture shoved down your throat? That's what you are saying, right?

Oh those damn kids being shoved down my throat. Screw those F,N happy meals.

Hey.... they have a right to market to whatever group they want to.
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