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Whatever they are denying, denial movements have much in common with one another, not least the use of similar tactics (see "How to be a denialist"). All set themselves up as courageous underdogs fighting a corrupt elite engaged in a conspiracy to suppress the truth or foist a malicious lie on ordinary people. This conspiracy is usually claimed to be promoting a sinister agenda: the nanny state, takeover of the world economy, government power over individuals, financial gain, atheism.
...declaring a pandemic didn't provide huge scope for profiteering.