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I recently logged onto Yelp.com/la to check out a pizza joint that my friend and I were headed to that evening (something that I do before visiting any restaurant for the first time). But when I arrived at the Yelp page, a blue bar mysteriously appeared across the top with my Facebook profile photo.
So I sat there for a second looking at my Facebook photo -- on Yelp -- and I read the nearby message: "Hi Tamika. Yelp is using Facebook to personalize your experience. Learn More - No Thanks." At the bottom of the screen were photos of my friends Stephanie and Anna, and the message said "2 of your friends are already on Yelp. Sign up and make sure you don't miss their reviews." I had no idea what was going on. How did Yelp have all of my Facebook information? I came here to find out about pizza, paninis and pasta.