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Originally posted by freelance_zenarchist
Originally posted by Wolfenz
ohh about the Font many people claimed not to exist it could very well be just not spread out to the public eye until 1957
So that's how it's going to be, eh?
You're going to be stubborn about it and make up all sorts of nonsense because the evidence in front of you doesn't fit with your belief that this document is real.
Well fine then, all I can do is show you that Helvetica is one of the most popular, widely used and documented fonts ever made.
It was not used by the United States Military prior to 1957 and then later leaked to the public. It didn't reach the US until the 1960's, and it wasn't even commisioned until 1956, so there is no way that it could be in a publication from 1954.
Font Designer - Max Miedinger
Fonts: Pro Arte (1954), Haas-Grotesk, Helvetica (1957 onwards), Horizontal (1965).
1956: Eduard Hoffmann, the director of the Haas’sche Schriftgießerei, commissions Miedinger to develop a new sans-serif typeface.
Helvetica Bold, 36 point
Max Miedinger (Swiss, 1910-1980) and Edouard Hoffmann (Swiss)
1956-1957. Lead and wood tray, 1 7/8 x 10 5/8 x 24 3/4" (4.8 x 27 x 62.9 cm). Gift of Lars Müller and Stampa Didot, Switzerland
Source: The Museum of Modern Art - www.moma.org...
In 1957, Swiss typographer Max Miedinger (1910-1980) was commissioned by his former employer, Haas'schen Typesetters, to design a new font. A German company then took it on. It was originally marketed as Haas-Grotesk but rebranded as Helvetica - derived from Helvetia, the Latin name for Switzerland - in 1960.
About the Film
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives.
2007 - 50 = 1957 by the way
About the Typeface
Helvetica was developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland.
...Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961.
Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland.