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People who think more abstractly respond better to ads that portray mixed emotions, according to a new study in the Journal of Consumer Research.
Authors Jiewen Hong (Hong Kong University of Science and Technology) and Angela Y. Lee (Northwestern University) also discovered that factors such as age and culture affect people's ability to think abstractly.
"This research offers practical implications for marketers planning their advertising campaigns. The findings suggest that in developing mixed emotions ads, advertisers should frame the benefits of the products more abstractly such as
Originally posted by rusethorcain
You cannot say it isn't an idea placed in your head if it is subliminal. You just unconsciously lean toward the desired behavior not knowing why or even realizing you have been manipulated and are acting accordingly.