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"As for the decision to bump Fringe to Fridays, “Fringe has a very particular, loyal audience,” Reilly said. With the show picking up almost half of its viewrship via DVR, he doesn’t expect the sci-fi series to take a big ratings hit in moving to Fridays where it will be paired with solid reality performer Kitchen Nightmares. “If (Fringe) could stay near the current levels, we’ll get a big trade-up on Friday and will solve our problem there.” - Kevin Reilly (FOX Network President)