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Originally posted by SeekerLou
Is this site different? I may have missed something in the read here but ad blocking doesn't hurt other site owners "pockets" . Why is this site different? Most sites, that I am aware...are paid on a per click viewing basis, and all the rest of the ads that are on the page are prepaid!
Just curious as to WHY ATS works this way. The T*C rules regarding the blocking issue seems ummmm... like a conspiracy to meeee .. *g*
Originally posted by Springer
reply to post by The Chez
We don't have any prepaid ads, very few advertisers will pay a guaranteed flat rate, it's stupid to do so if your goal is to get a good ROI on your campaign.
We get paid for "impressions" or views, not clicks. The ad server knows if the ad was served or not. If the ad is blocked by an blocker it doesn't get served and we don't get paid for that impression.
That's only fair, why should an advertiser pay us for an ad that wasn't viewed? It's also a great accounting system that makes sure we get every penny we're supposed to. It's why the internet is such an attractive market, unlike radio, television or print, you can actually count how many people saw your ad.
We haven't had to deal with "pay per click" in ages, our traffic is significant enough now we attract "per thousand impressions" (CPM) adverts.
Originally posted by soficrow
Will you help me out here please?
It's a conundrum:
a. If we don't support the site and accept 3rd party ads / pop-ups, then sites like ATS will go out of business; but
b. You say, if we don't use ad-blockers, we're vulnerable to viruses and trojans and the like.
...Seems to me there must be a third option.
I do NOT want ATS to be unsupported.
What do you recommend, as a techie? ...How do we protect ourselves AND support ATS at the same time?
Without having to cough up cash we don't have for "subscriptions" to everything that interests us? ...which is what the mainstream is trying to force us into...
Then again, you won't see many people declaring they use AddBlocker as it's one of the ways to have yourself shown the door here, and for good reason.