Well since you asked...................
Here is a helpful resource to start:
More for the Attitude / Sacrifice / Risk & Planning part. Less on the failure.
I have had my own small biz in the US for 10 years. (Video related) Heavy client service and technology.
Since you are a service-based business, I feel the challenge would be to gain trust. You'll need to lots of free readings and hope that your talent
spreads by word of mouth.
Also you'll need to set yourself apart from others and strive to be unique.
Throw in some value added perks to new and potential clients. I have a friend who has a similar business and is quite successful. (readings by
phone.) She is branching out and expanding to offer other items on her website. Custom tarot-type cards, candles, incense, art etc.
My advice is to guage your expectations, and place heavy emphasis on viral-type marketing. (like you've done here.) I have always felt that true
talent will always be rewarded. I realize that some may not realize that, as is often the case with mystics etc., they are somehow immune from
their own abilities. So you can't "predict" your own fate. Nonetheless trust your instincts and Spirit-Guide.
I wish you all the best and am sure you will get some great advice here from others more qualified than I. Best of luck.
[edit on 3-3-2010 by kinda kurious]