posted on Feb, 22 2010 @ 09:17 PM
I live in BC and have never seen this commercial till now so it's likely only being shown in regions other than Canada. It's rather clever in that
it combines four of the winter games, namely snowboarding, skiing, skeleton and curling. I agree though that the ad is a bit dark and sinister for
what is supposed to be three weeks of "fun and games".
The Olympics used to be a worthy event, showcasing and promoting amateur sport across the world. Like most sporting events these days, it's turned
into a corporate money-making machine. The Olympic Committee has even lowered their standards to those of scalpers by allowing them to re-sell event
tickets, as long as the IOC gets a cut. Quite the racket they have going.
Perhaps the wolves in the ad are meant to represent the athlete's corporate sponsors pressuring them to win and threatening to pull their funding if