The Pentagon team would portray a "new Iraq" offering hope of a prosperous and democratic future, which would serve as a model for the Middle East. American, British, and Iraqi media experts would be hand-picked to provide "approved USG information" for the Iraqi public, while an ensuing "strategic information campaign" would be part of a "likely 1-2 years . . . transition" to a representative government. A new weekly Iraqi newspaper would feature "Hollywood" along with the news.

Defense Department planners envisioned a post-invasion Iraq where the U.S., in cooperation with a friendly Baghdad government, could monopolize information dissemination. They did not account for independent media outlets, the Internet, and all the other alternative sources of information that are available in the modern world. The U.S. media campaign has not been able to control the message - but its execution was privatized, and contracting has made it a profitable enterprise for those able to capitalize on the Pentagon's largesse.