Don't they tend to use black and white color schemes??
(I know there HAS to be something more....)
The IAO's stated mission is to gather as much information as possible about everyone, in a centralized location, for easy perusal by the United States government, including (though not limited to) Internet activity, credit card purchase histories, airline ticket purchases, car rentals, medical records, educational transcripts, driver's licenses, utility bills, tax returns, and any other available data. In essence, the goal of the IAO is to be able to recreate a life history of thoughts and movements for any individual on the planet on demand, which the Bush administration deems necessary to counter the threat of terrorism.