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Several years ago, we added another holiday tradition to our list — helping NORAD keep tabs on Santa every Christmas Eve.NORAD’s Santa-tracking dates back to 1955, when a Sears and Roebuck magazine ad in Colorado Springs accidentally directed readers to call NORAD instead of the “Talk-to-Santa” hotline they were advertising. Embracing the holiday spirit, the folks at NORAD provided callers with Santa’s location according to their radar and have tracked his journey ever since. Many years later, in 2004, the same holiday spirit inspired us to use Google Earth — it was called “Keyhole Earth Viewer” back then — to display Santa’s voyage around the world on Christmas Eve. Google hosted the entire tracker on a single machine and were excited to have an audience of 25,000 following St. Nick’s flight with us that night.