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The billboard is intended to challenge the stereotypes of the Christmas conception story, but it has been described as offensive to Christians
A dejected-looking Joseph lies in bed next to Mary under the caption, "Poor Joseph. God was a hard act to follow".
St Matthew-in-the-City Church in Auckland, which erected the billboard, said it had intended to provoke debate.
But the Catholic Church, among others, has condemned it as "inappropriate" and "disrespectful".
Within hours of its
"Our Christian tradition of 2,000 years is that Mary remains a virgin and that Jesus is the son of God, not Joseph," she told the New Zealand Herald. "Such a poster is inappropriate and disrespectful."
"To confront children and families with the concept as a street billboard is completely irresponsible and unnecessary,"
Originally posted by lepracornman
I think I'm more worried about an arising segregation between the Maoris and Pakeha dictated by the media and the government than this.
"Our Christian tradition of 2,000 years is that Mary remains a virgin and that Jesus is the son of God, not Joseph," she told the New Zealand Herald.