Originally posted by WisdomInChains
Originally posted by jameshawkings
reply to post by For(Home)Country
Good post For(Home)Country,
I believe that Think MTV is not really under the control of MTV. There are four companies who fund Think MTV and I believe it's under their control.
They have chosen MTV for their adverts as the younger generation can be a hard to reach group
MTV is owned by Viacom
Right - and you can clearly see the viacom copyright at the bottom of the think.mtv.com website. I also don't quite see these commercials as being
adverts more than I see them as trying to put images and ideas into a person's head and to create an emotional reaction.
The following is all speculation on my behalf and I've only just begun to look closely at the situation and give critical thought as to why exactly
these commercials are being run and who would benefit from whatever the desired response would be.
The commercials are confusing in that they seem to be encouraging youth to think and research and act, to prepare for the worst and so on, and yet the
source of these commercials is known to promote... well, you all know MTV. I did notice the link to oathkeepers, which I think is really great and I
support, but I also noticed that the only link the video had to oathkeepers was a comment made by the person who posted the video -- oathkeepers
wasn't mentioned in the actual commercials themselves, and I haven't noticed anything about oathkeepers on the think.mtv website, though I haven't
looked everywhere. The only link the commercials gave for further information was think.mtv.com.
Upon checking the site out, I got the impression of an organization that was trying to help educate kids about the world around them, health,
politics, what have you. So the first link I click on the menu was environment. I am then taken to a page where I see headlines like "Stop Global
Warming. Join the virtual march on Washington." and "Campus Climate Challenge. Join the Challenge, reduce your school's global warming pollution to
zero." Continued clicking around and visiting related websites lead me to much of the same messages. Make of that what you will.
I then began to think that these think.mtv commercials were no different than the rest of the messages mtv and mainstream media try to cram down the
throats of anyone brainless enough to watch for more than a few seconds. TV that tells me I should believe something or behave in a way or care about
things that are complete and utter BS while failing to give me the real or complete story? Sounds right to me, really. I personally think these
commercials are a good way to put the idea of submitting into peoples' heads. Kids are naturally rebellious anyway, I think, and would be much more
prone to resist, run, fight back, question, and so on, should a bunch of people storm into their homes. These commercials show complete power and
control - men coming in with guns drawn, forcing people immediately to submit. I think these commercials are trying to tell kids that if they don't
take action (by helping to stop AGW for example) then THIS could happen.
The images portrayed were dark, scary, and unexplained. They cause fear, and fear is a really great way of pushing people in one direction. There was
absolutely no resistance shown by anyone in either commercial - everyone just stood and watched helplessly or did as they were told -- the subway
commercial, for example, showed a large number of people who could have run or fought back, but instead watched and waited to be herded away. I think
that if something like this really did happen, people would think of these commercials and act in the same manner that was shown in them. At least
before they thought to run away or fight. Monkey see, monkey do, in a way.
Just my current thoughts on the matter.