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Anyone who's a regular Google search user will know that the only way to avoid the company tracking your online activities is to log out of Gmail or whatever Google account you use. Not any more.
As of last Friday, even searchers who aren't logged into Google in any way have their data tracked in the name of providing a 'better service'.
However, if you've previously been a fan of the log-out method to avoid being tracked, there's still the option to disable the cookie by clicking a link at the top right of a search results page.