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Reynolds American today confirmed news that will leave many scratching their heads: The country's no. 2 tobacco company and the maker of Camel cigarettes will buy a Swedish maker of products designed to help smokers quit.
Reynolds American said it will pay $44 million for Niconovum, which makes nicotine gum and other nicotine replacement products designed to wean smokers off cigarettes.
These moves could help get the companies off "an unsustainable path" and compensate for falling cigaret
Sweanor said Reynolds could find new profit from Niconovum products by transforming them into longer-term nicotine substitutes that consumers could use for months or years instead of weeks.