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WASHINGTON – President Barack Obama entered the White House promising a new era of openness in government, but when it comes to bad news, his administration often uses one of the oldest tricks in the public relations playbook: putting it out when the fewest people are likely to notice.
In Obama's case, releasing voluminous sets of documents and data late on Fridays, such as White House visitor records and stimulus job figures, isn't "anti-transparency" because they're still making the documents available, she said. "But yes, do you try to manage the flow of information to some degree at the White House? Of course. You'd be a fool not to," Myers said. Though the tactic of intentionally dumping some news at off-times persists, it doesn't always work, said Myers and Lanny Davis, a crisis management attorney in Washington and former special counsel to Clinton. "If it's a really bad story it will have its own legs and you're probably not accomplishing all that much," Davis said. "Sometimes all you're accomplishing is irritating reporters."