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August 13, 6:40 PM: I’m driving East out of San Francisco on I-80, fleeing my life under the cover of dusk. Having come to the interstate by a circuitous route, full of quick turns and double backs, I’m reasonably sure that no one is following me. I keep checking the rearview mirror anyway. From this point on, there’s no such thing as sure. Being too sure will get me caught...
The idea for the contest started with a series of questions, foremost among them: How hard is it to vanish in the digital age? Long fascinated by stories of faked deaths, sudden disappearances, and cat-and-mouse games between investigators and fugitives, I signed on to write a story for Wired about people who’ve tried to end one life and start another. People fret about privacy, but what are the consequences of giving it all up, I wondered. What can investigators glean from all the digital fingerprints we leave behind? You can be anybody you want online, sure, but can you reinvent yourself in real life?
It’s one thing to report on the phenomenon of people disappearing. But to really understand it, I figured that I had to try it myself. So I decided to vanish. I would leave behind my loved ones, my home, and my name. I wasn’t going off the grid, dropping out to live in a cabin. Rather, I would actually try to drop my life and pick up another.
Wired offered a $5,000 bounty — $3,000 of which would come out of my own pocket — to anyone who could locate me between August 15 and September 15, say the password “fluke,” and take my picture. Nicholas Thompson, my editor, would have complete access to information that a private investigator hired to find me might uncover: my real bank accounts, credit cards, phone records, social networking accounts, and email. I’d give Thompson my friends’ contact information so he could conduct interviews. He would parcel out my personal details online, available to whichever amateur or professional investigators chose to hunt for me.