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Dr Maxwell Maltz, originally a Plastic Surgeon, noticed that it took 21 days for amputees to cease feeling phantom sensations in the amputated limb. From further observations he found it took 21 days to create a new habit... finding that brain circuits produce neuroconnections and neuropathways only if they are bombarded for 21 days in a row. This means that our brain does not accept new data for a change of habit unless it is repeated each day for 21 days (without missing a day).