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Dettol has recently launched a new £1.5M advertising campaign to promote the preventative benefits of Dettol against the cold and flu virus.
The high profile 12 week campaign which covers TV, radio and on-line activity will focus on the fact that Dettol kills 99.9% of bacteria and viruses including the flu virus and significantly Swine Flu (H1N1).
Source: Dettol prepares for the flu season