Interesting...Superliminal isn't on Dictionary.com.
But
Supraliminal is...
su⋅pra⋅lim⋅i⋅nal /ˌsuprəˈlɪmənl/ Show Spelled Pronunciation [soo-pruh-lim-uh-nl]
–adjective Psychology. being above the threshold of perception of a stimulus.
Link
Textelation isn't either...but judging on the
Google Search, it seems to be one of those
industry terms that make an attempt to catch on every now and again...which makes sense because it is an ad for a texting package.
Embedding the youtube for ease of reference:
After seeing the video, I think that the supraliminal aspect maybe just a reference to the fact that they are using anagrams. There is a well known
phenomena that dyslexia is kind of based on where it doesn't matter how the letters are spelled because the mind can rearrange the lettering and read
it as if it were spelled correctly...
Here is an [unsigned] article which is making the e-mail circuit. It tries to prove that all of us read with a whole word approach.
"Can you raed tihs?
i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid; aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the
rghit pclae.
The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but
the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!
If you can raed tihs forwrad it."
Artiles: Is Spelling Important?
So perhaps the anagram usage at the beginning of the advert, leading up to the word textelation, is an attempt to confuse the mind...which leads to a
more conscious interest in the advertisement...which subsequently reinforces the punchline that becomes the letters spelled as "Textelation".
As well, the music in the ad tends to engross the mind as well as the fast forwarding of people (there is also a train of thought that creates
interest when people see people intermingling within a group and at faster than normal frame rate there is going to be an attempt by the mind to make
sense of the seeming randomness of the interminglings...which makes me want to progress the advertisement at a very slow framerate to see if there is
any pattern as to the letters that are shown at "random" between each 'anagram'.
Interesting stuff. And yeah...the Advertising Industry has a ton of information regarding mental influence than we do. But I think in this sense,
and I could be wrong, is that Supraliminal is actually an increased amount of conscious stimulii that can't be assimilated all at once, whereas
subliminal is below conscious perception.
A few threads I have participated in on the subject of subliminal messages and the Advertising Industry...
Subliminal Research Project
Proof That The Advertising Industry Is A Form Of Mind Control
Hope this helps and keep in mind I am just analyzing as I do. I am by no means an authority on the topic...
