I think you're right on one hand, but on the other I find the concept of bottled water so putrid that I can't help but feel a little good that such an expensive natural cost is countered by such a financial one. All the effort to secure the remaining clean water(which I usually joke would be owned by Pepsi or Coke) is so backwards. Where is all the energy to clean what we have and to streamline processes that harm them? We have the information and the knowhow(AND the now dire motivation) but we do not engage it because of money(which I always feel is only an agreement we all made to value it). How much we would lose accomplishing it, and how much is lost if it is a goal. I'm sure that is money is your only motivation, the twisted survival instinct of the amoral business behemoth will drive its competition(unowned water) into either irrelevance or extinction. It should be our duty to stop such a thing. No?

P.S.- I don't place the intensions of the receivers of the money in any well-meaning category though. It seems one greed just fed on another. A sad story too often told.