posted on Oct, 27 2009 @ 08:37 AM
Last year, lawyers threatened a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all
who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that
their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because
research shows that television viewing is potentially harmful for very young children.”
to complete article.
This is a very interesting turn of events. For years now, I've been looking at this booming market in videos aimed at infants and wondering when
someone was going to say something. It is indoctrination at its worst; conditioning kids from their youngest days to receive information from the
great glowing box. They're trained to do this before they have any chance of developing the higher level analytical and critical thinking skills
needed to process mass media.
I've known parents who will defend this practice saying that they only let the kids watch them occasionally as a "special treat" As if that were
any better! Now all your doing is teaching them that video indoctrination is a reward, a special event.
Now to have a company as monolithic as Disney actually offering refunds
makes you wonder how bad these videos actually are for kids. This
seems like a swift, decisive move on Disney's part to try and end this controversy and avoid any closer examination of the materials.
The look, feel and content of the Baby Einstein stuff has change radically since Disney bought out the smaller independent-ish company that originated
the line. It almost makes you wonder who has been guiding the changes and dumbing down of the brand and its targeted consumers.
[edited for egregious typos!]
[edit on 27-10-2009 by RobertAntonWeishaupt]