Constructive criticism is useful, but a few posters are criticising from the aspect of how they personally want the news to be.
ATS is a brand.
Johhny IS an associated image of the brand.
They are under no obligations to replicate a new msn, fox news, blah blah.
They will find the "hook" that works for their demographic of viewers.
Then add a new 'hook' for expanding to other demographics. They may move into a talk show/news format. They may choose to go serious or comical or
both, It's a first run at the gate, and the effort had good synergy with the ATS brand. It will build a loyal following, they will start to generate
revenue from it, and when that happens they can format and grow it how they like, which will most likely always be...a show model that attracts
viewers, generates ad income and promotes the brand.
The format will evolve I'm sure, but at this stage, the current budget and virginity has produced a great new medium for the ATS brand.
So settle back, and enjoy the ride peeps.
edit my awful spelling
[edit on 21-10-2009 by zazzafrazz]