if you scroll all the way down to the bottom of the page you ll notice it.... doesn't that look like an eye? or is it just me?

It is actually a new viewing device using your own computer screen as a video cam. It is quite new technology. That is the interactive part. They keep track of your movements on the site and see if you are interacting with the advertising.

Dude, I think its just a simply logo, and in no why looks like a eye. Just a Circle with squiggles around it