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Like AYDS and Beaver College, the WTF (Wisconsin Tourism Federation) got tired of being the butt of jokes and changed its name to the Tourism Federation of Wisconsin. That's too (snippng) weird, if you ask me.
The folks at the Wisconsin Tourism Federation, a 30-year-old tourism lobbying coalition based in Sun Prairie, couldn't possibly have predicted how the Internet would change the lingo.
While its abbreviation, WTF, was fairly innocuous a few decades ago, it means something entirely different these days.