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NEW YORK (CNNMoney.com) -- The Walt Disney Co. announced Monday that it has agreed to purchase comic book and action hero company Marvel Entertainment for about $4 billion.
The deal pairs a comic book publisher that just recently began to produce its own movies with one of the largest international media companies in the world.
"This is perfect from a strategic perspective," Disney Chief Executive Robert Iger told CNNMoney.com. "This treasure trove of over 5,000 characters offers Disney the ability to do what we do best."
And does this mean that Marvel will lose it's dark edginess because it doesn't fit with Disney's wholesome image?
Originally posted by MR BOB
ah crap! marvel makes brilliant films. compared to subliminal. racist. stupid slapstic. disney. these are the people who brought us the horror of highschool muscical
Mother Jones magazine reports that by the end of 2006, there are only 8 giant media companies dominating the US media , from which most people get their news and information:
•Disney (market value: $72.8 billion)
•AOL-Time Warner (market value: $90.7 billion)
•Viacom (market value: $53.9 billion)
•General Electric (owner of NBC, market value: $390.6 billion)
•News Corporation (market value: $56.7 billion)
•Yahoo! (market value: $40.1 billion)
•Microsoft (market value: $306.8 billion)
•Google (market value: $154.6 billion)
Yahoo!, Microsoft, and Google are newer media companies compared to the other “traditional” 5 players.