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Time Warner and YouTube
Time Warner and YouTube Reach Agreement to Post Huge Array of Short-Form Clips From Movies, Television Shows and News Reports.
NEW YORK, NY and SAN BRUNO, CA--(Marketwire - 08/19/09) - Time Warner Inc. (NYSE:TWX - News) and YouTube(TM) today announced an online video distribution agreement that will give consumers access to an extensive variety of high-quality, short-form content owned by Time Warner, including clips from movies, television shows and news programming. The agreement will allow Time Warner's Warner Bros. Entertainment and Turner Broadcasting System, Inc. to program videos on YouTube using a Time Warner embeddable player.
YouTube will host the content made available from a wide range of Time Warner-owned television shows and movies. Consumers will have easier access to a wide selection of existing and future clips, ranging from CNN news coverage to Cartoon Network and Adult Swim animated shows to TNT's hit dramas to Warner Bros. Television productions like "Gossip Girl" and "The Ellen DeGeneres Show." Another Time Warner property, HBO, has been programming a branded channel on YouTube since early last year with promotional content from shows including "True Blood," "Hung" and "Entourage."
In addition, this deal gives Time Warner the ability to create separate channels for its key participating brands as well as to control and sell the ad time on YouTube. Warner Bros. Entertainment and Turner Broadcasting will work with YouTube to offer their advertising and agency partners unique packages of targeted advertising, supplemental marketing and branded channels