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We are relaunching Great Value because the opportunity to update the packaging and the product specs are there for us, and it’s also a way for us to fill in holes and gaps where we may not have a national brand or we may not have a national brand where we believe, for whatever reason, we can get the best price in the market. It’s an important initiative for us, but it will by no means overshadow or replace any national brands. Our customers prefer national brands.”
Once the updated Great Value lines begin appearing at Wal-Mart stores, their presence will be more pronounced “because the packaging is different,” Simon said. “But there are no plans to replace shelf space [for national brands] with space for Great Value products.”
Originally posted by acornco
go to a city.
Originally posted by prepare4it777
You notice it more now because they have unified all their packaging to one style to make it more noticeable to the consumer and stand out.