Kids hoping to grab a Happy Meal from McDonald's might end up with PETA's Unhappy Meal instead.
The animal rights organization lifted its moratorium on the McCruelty Campaign this year and since June has distributed Chicken McCruelty Unhappy
Meals to McDonald's customers outside about a dozen restaurants around the country.
"McDonald's markets its food to children by packaging it in brightly colored boxes with toys," Lindsay Rajt, a spokeswoman for PETA, tells
Slashfood. "But most kids really love animals, and if they knew that McDonald's suppliers were breaking the wings and legs of gentle animals like
chickens, I think that you'd have to drag kids into McDonald's kicking and screaming."
The campaign, though, has parents "hatin' it."
A PETA protest of a McDonald's in Albany, N.Y., upset parents on Thursday, WXXA-TV reports.
"I don't want my son to be around something like this," parent Stephanie Gipson told the station. "This is not fair for a child."
But Rajt says children have seen worse things than PETA's Unhappy Meal, which comes "stained with blood" and containing a bloody rubber chicken, a
cutout of a knife-wielding Ronald McDonald, photos of mutilated animals and a Chicken McCruelty T-shirt.
"Kids deserve to be told the truth and we really do need to give them credit," she says. "The bottom line is that they've really seen much worse
in movies and videogames, and we all know that kids empathize with animals."
McDonald's told Slashfood that it expects the humane treatment of animals from its suppliers.
Our goal has always been to lead the industry by bringing about improvements in animal welfare including rigorous, ongoing audits of our suppliers'
"McDonald's works with leading independent animal welfare experts and makes decisions based upon science to promote continuous improvement in animal
welfare as part of our broader sustainable supply chain initiatives," Bob Langert, McDonald's vice president of corporate social responsibility,
says in a statement to Slashfood.
"McDonald's continues to support our chicken suppliers' use of both controlled atmosphere stunning (CAS) and electrical stunning. There is no
conclusive scientific consensus that one practice is better than the other, however, we recognize that in either method, good management practices are
critical," he says. "It is also important to note that in the U.S., there are no large-scale chicken producers that currently use the CAS method,
therefore demands to purchase chickens from this method to meet McDonald's supply needs are not viable."
PETA says it worked with McDonald's behind the scenes from 2000 to February 2009 before it re-instituted its McCruelty campaign. A PETA protest was
expected Friday afternoon at a restaurant in South Burlington, Vt.
Well it looks like PETA is at it yet again with ridiculous methods of furthering their agenda. When will these people go away? Personally, if these
people ever through blood at me for wearing a leather coat, he/she would be laying the ground in their own. Same goes for if some idiot gave my child
this, it would be the same result. Personally I would rather keep my kids away from McDonalds, or any fast food as much as possible to teach them to
eat right and now live on such diets for better health. But instead of taking an approach like this, they have to do this. As an adult, I can see the
humor in it rather than the offensive, but when you have you 5 or 6 year old expecting some cheap toy, you get their "Unhappy meal" contents
instead, you are doing more harm than good.
If PETA had tons of money to spend, and had more resources, they would be the most violent terrorist organization in this world. Do this people not
have a life or something? Don't they also realize the diet they eat, a living organism still had to die in order for it to be consumed? Also, it's
funny that these people are putting their energies into saving the chickens, have these people ever even dealt with a live chicken before? You have
have sympathy for it until them things peck at your hand a couple of times, then trust me the first thing you will want to do is break it's damn
neck. I am against animal cruelty, but they need to find a better way to go about this. So be warned parents, you might end up with a surprise if you
take you kids for a happy meal.